What can Executive Women Learn from the Cult of Celebrity and the “Celebrity CEO”?
Cult of celebrity and the rise of the celebrity CEO – what can we learn?
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We’re in an era demanding trust and transparency
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Consumers trust individuals more than institutions
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And reputation identified in the top 5 concerns for CEOs (2017 KPMG CEO Global Outlook report)
Executive branding has become a thing!
Modern, forward thinking, entrepreneurial CEOs and execs are creating huge followings online and it’s delivering business outcomes.
Key learnings:
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People trust people
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If you can’t be authentic don’t bother
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You can provide far more value by being a “micro celebrity” than hiding behind the organisation you lead
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Every entrepreneur is just one search term away from being in nearly every household in the world
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It’s not a waste of time. It’s the cost of doing business in a modern, digital, globalised and increasingly complex environment, where people are looking for clarity & certainty, & follow those they identify with & trust
My question to you then is – is this simply smoke and mirrors? Or is it a legit part of the executive branding toolkit?
Would love to know your thoughts.
Fortune favours the well prepared particularly on LinkedIn
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